Heritage Distilling, a Washington-based craft spirits producer, has become the first publicly traded distillery to adopt Bitcoin as part of its business model. On Jan. 10, the company announced it would accept Bitcoin for products and services through its e-commerce platform and hold BTC as a treasury asset.
The policy reflects confidence in Bitcoin’s potential, with the company citing the opportunity to attract new customers and benefit from BTC’s long-term value growth, despite market volatility. Heritage Distilling plans to enable Bitcoin payments on its website soon.
Source: Cointelegraph
