Hardware wallet provider Trezor has experienced a 600% increase in weekly sales, fueled by Bitcoin’s recent rally to a record high of $99,645 on Nov. 22. On that day alone, Trezor achieved its best single sales performance, surpassing its previous peak in May 2023.
The surge in demand highlights a growing trend toward self-custody, driven by a significant drop in Bitcoin reserves on exchanges. Trezor’s Chief Commercial Officer, Danny Sanders, pointed to Bitcoin’s price rally and Donald Trump’s U.S. presidential election win as key factors. The election signaled a shift in regulatory stance, moving from hostility to support, which has bolstered institutional adoption and prompted users to prioritize secure storage solutions.
With clearer regulations and Bitcoin nearing the $100,000 mark, self-custody adoption continues to rise. Trezor’s spike underscores the importance of secure crypto storage amid growing market optimism.
Source: Cointelegraph
